The brief:

To introduce Dorset Cereals to target local audiences and influencers 

Our work

Mum’s the Word created a series of ‘Breakfast on the Slow’ events, for like-minded women and mothers, designed to take a pause on modern life and enjoy a delicious breakfast with Dorset Cereals.

The sessions included inspirational talks, self-care workshops and yoga. Working with incredible talent such as Hollie De Cruz, Steph Douglas, Jo Love, Clemmie Telford, Dr. Emma Svanberg and Gem's Wholesome Kitchen, Mum’s the Word created beautiful events that inspired guests to share the brand and campaign across their social media network, increasing follows and online engagement.