The brief:

Introduce a key influencer to the brand and create a World Book Day event

Our work

Mum’s the Word sourced the perfect host, onboarding celebrity podcaster Giovanna Fletcher - creating a jam-packed jamboree at the magical Tree House Hotel.

Using Wonderbly’s stunning personalised books, a life size book tunnel was created with talent's names on the covers to highlight the 'personalisation' USPs of the brand. Further content included live story-telling sessions, as well as highly engaging activities such as craft workshops and artisan face painting.