Our work

Mum's the Word created the 'Winning at Mornings' strategy and developed a full campaign to run across social media. The campaign saw seven carefully picked talent ambassadors embrace ‘Weetabix on the Go’ to make their morning routine easy, freeing up the gift of time. 

The campaign did not disappoint, with influencers providing pure entertainment with pranks, dancing and creative high-jinks for socials. This visual energy alongside a giveaway gave Weetabix a hit of follower engagement to support the launch.