Our work

Mum's the Word curated a Kickers X Very campaign that handed over the BIG decisions on style to the LITTLE people! 10 family influencers were chosen, each receiving a fun checklist packed full of Back To School gear (including Kickers shoes). Allowing the children to style themselves, with creative control and freedom.

The influencers each shared a 'Reel' of their little ones styling up their Back to School looks - with swipe ups through to their curated choices on the Very website.