The brief:
To showcase Truvia's health benefits throughout
the year
Our work
Mum’s the Word selected four ambassadors who perfectly reflected Truvia’s core values. From casting to contracts they were able to secure Natalie Lee, Madeleine Shaw, Jemma Thomas and Kim Hartwell as ambassadors for Truvia across the year including the stand out ‘New Year, True You’ events.
Two incredible events; an overnight retreat in Suffolk for high profile influencers and a London morning event for press, bloggers and influencers, with a guest list that comprised a mixture of health, wellness, fitness, foodie, mum and lifestyle experts.
New Year, True You
The overnight event centred around the influencers getting back to the truest version of themselves. Mum’s the Word organised every element, from guest lists to room gifts, onsite branding and location styling as well as live cooking demos, wellbeing workshops, pamper treatments.
The London event focussed on press, bloggers and influencers where there was a live panel discussion between Madeleine Shaw, Nat Lee (Style me Sunday) and life coach Danielle North talking about ‘How to get back to being you’. This was followed by a live cooking demo from Madeleine Shaw.
