The brief:
To gain UK press coverage for the Kickers' Back to School collection
Our work
With over 20 years' of experience working in PR and contacts across the consumer lifestyle press, Mum's the Word targeted key journalists providing information on the latest styles and Kickers' USPs, high quality images, quotes from buyers and samples for press shoots.
The three month targeted PR campaign did not disappoint generating:
70 pieces of high quality PR coverage (across regional and
national titles in print and online)Reached an audience of 216 million
