Our work

With our unique access to the UK's top parenting influencers, journalists and celebrities, Mum's the Word provided end-to-end gifting management for KickersKidsUK, resulting in high social value results and high quality UGC content.

Our gifting campaign for Kickers (year on year) increased by:

• 509% total instagram grid posts tagging @KickersKidsUK

• 887% total instagram stories tagging @KickersKidsUK

Gifting collaborations range from niche-influencers (with highly engaged audiences of 4k +) up to celebrities including JacJossa (3.6 million followers) and Laura Whitmore (1.5 million followers)