The brief:
To explore hard-hitting talent for a joint Kickers x Amazon collaboration at a key buying time
Our work
Amazon and Kickers approached Mum's the Word to find an influencer to deliver traffic and sales conversation at a peak time for both brands.
Mum's the Word onboarded @Ladbabymum due to her engaged following and high energy posts that were a perfect fit.
This project also involved creating bespoke content for Amazon as well as social posts - all of which which allowed campaign traffic and sales conversions to be monitored closely, ascertaining campaign success.
